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A weekend, a flat white, and a worryingly detailed Google Sheet. By the end I'd both bought a policy and cancelled a different one. Here's the math.
Most people only need one. Here's the question that tells you which.
Why your hobbies, postcode, and last GP visit matter to an underwriter — and what doesn't.
The internet says '10x your salary.' We respectfully disagree. Here's a better way.
And why boring is, in this case, the entire point.
A frank look at what CI actually pays for, and the four people who probably need it.
Most people don't, and it costs their family thousands. Twenty minutes, one form.
One thoughtful essay, once a month. No "act now" subject lines. We promise.